Mar 21, 2026 · 7 min read · Emerging Roles
Hiring a Developer Advocate: Role, Salary & What to Look For
Developer Relations is no longer optional for developer-facing products. But what does a DevRel person actually DO, and how do you hire one that drives results?
What Developer Advocates Actually Do
- ✓Write technical content (blog posts, tutorials, docs)
- ✓Speak at conferences and meetups
- ✓Build sample apps and SDKs
- ✓Engage with the developer community (Twitter/X, Discord, GitHub)
- ✓Provide feedback from developers to product team
- ✓Create video tutorials and livestreams
Salary Benchmarks (2026)
GermanyGrowing market, few specialists
70-100K EURUSA (Remote)Most mature DevRel market
$120-170KUKStrong conference circuit
£65-95KThe Ideal Candidate Profile
The best DevRel hires are engineers who discovered they love teaching more than building. They should be able to code, write, and present — but you do not need a 10x engineer. You need someone who makes OTHER developers 10x better at using your product.
Must-have
- Can write production-quality code
- Strong written communication
- Active in developer communities
- Comfortable presenting to crowds
Red flags
- Pure marketer who cannot code
- Pure engineer who hates writing
- No public presence (blog, talks, GitHub)
- Expects to only do conference travel
Looking for a Developer Advocate?
We source DevRel talent across 4 markets. These are rare profiles — we know where to find them.
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